About Us

The Weather Company is now Watson Advertising, and represents the evolution of our sales organization since being acquired by IBM last year. We are an ecosystem of media, data, and AI technology solutions designed to help you save time, connect with customers, and drive ROI.

about-bigdata

Big Data Challenges

Between digital devices, sensors, social media, and your enterprise, there is more data being created than ever before – but key challenges are keeping you from leveraging this data:

  • Unstructured data80% of the world’s data is unstructured, and therefore goes unused
  • Transparency and ad fraud issues
  • Walled gardens85% of media budgets are spent in walled gardens, keeping insights locked away
  • Explosion of tools needed to create and manage campaigns
about-unlocking

Introducing Watson Advertising

A scaled, cognitive, and open ecosystem designed to solve today’s data challenges and power more confident decisions.

about-ecosystem

The Advantage

Watson Advertising is uniquely able to help marketers solve today’s big data challenges because it offers solutions that are scaled, cognitive, and open.

  • Scaled. We serve a quarter of a billion users each month, and our solutions can be used on our channels or yours.
  • Cognitive. We are powered by Watson – the most formidable AI technology on the planet.
  • Open. We enable you to do what you want with your data and leverage our data and insights everywhere.
about-decisions

Driving Decisions

These three layers, when taken together, enable marketers to better understand, anticipate, and respond to the needs of customers – ultimately driving better business results, like:

  • 7x faster campaign deployment
  • 75% reduction in external vendor costs
  • 148 hours per user per year in savings
  • CPA reduced from $100 to $20
  • 2x increase in leads generated

Source: Success stories from participating clients and agencies

Let’s talk.

Ready to make AI actionable?