2018 Winter Weather Forecast Outlook
We know that weather has a dramatic impact on consumer spending, and winter weather in particular can have a major impact on shopping behaviors. Having a weather strategy that includes weather data can help marketers deliver their message when consumer needs and mindset are predictable, before, during, and after forecasted winter weather.
Our forecast data shows that marketers can expect the following weather for the remainder of December 2017, and through Q1 2018:
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