Adopting a Weather Strategy: The Next Front in Marketing Effectiveness
Paul Walsh, The Weather Company’sweather and business expert and frequent Forecast Factor contributor is featured in a special section of the Association of National Advertisers (ANA) December ANA Magazine.
With supporting research from the UKMet Office and weather.com, this thought leadership piece details the influence of weather and weather conditions on consumer behavior. It also provides evidence why weather changes should be turned into a marketing asset for businesses including:
Finally, Paul shares real-world examples that fully illustrate the value and importance of a weather strategy and how it can improve marketing effectiveness, productivity and avoid stress for a variety of businesses.
You can read and download the complete article here.
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