December 15th, 2015 in Technology

Adopting a Weather Strategy: The Next Front in Marketing Effectiveness

Paul Walsh, The Weather Company’sweather and business expert and frequent Forecast Factor contributor is featured in a special section of the Association of National Advertisers (ANA) December ANA Magazine.

With supporting research from the UKMet Office and, this thought leadership piece details the influence of weather and weather conditions on consumer behavior.  It also provides evidence why weather changes should be turned into a marketing asset for businesses including:

  • the increased adoption of mobile devices and better weather data, making it easier to exploit this opportunity
  • that checking the weather is the #1 activity conducted on smartphones
  • that it allows for more relevant marketing to consumers

Finally, Paul shares real-world examples that fully illustrate the value and importance of a weather strategy and how it can improve marketing effectiveness, productivity and avoid stress for a variety of businesses.

You can read and download the complete article here.

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