BIG DATA + WEATHER DATA = ENHANCED BUSINESS STRATEGY
Weather affects everything; it drives consumer behavior and can greatly impact businesses. The Weather Company has amassed decades of weather data which we use and share to help people make informed decisions as they plan ahead for the future.
At The Weather Company, we constantly strive to improve our data and technology and remain true to our core tenet, The Four S’s: Science, Services, Safety & Storytelling. With that in mind, earlier this year IBM and The Weather Company’s B2B division WSI forged a strategic alliance that uses real-time weather data & insights to help plan for natural disasters and major weather events with improved accuracy.
Our very own Paul Walsh has been featured on IBM’s Big Data Hub as a weather and business subject matter expert. Read his piece Applying weather data analytics to your business strategy to learn the importance of weather data analytics and develop a weather business strategy.
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