Brands Turn Cold Snaps Into Cold, Hard Cash
You know the weather is playing tricks on us when a snow park closes due to snow! That is exactly what happened this past weekend in Georgia. While the irony gives us a good chuckle, it’s a healthy reminder that all weather is contextual to what’s normal for the local area.
Winter 2017 is beginning with bursts of arctic air across much of the country due to the effects of La Nina. The resulting polar vortex conditions impact what shoppers buy and where they go, but also keeps them tuned to their local weather forecast.
The brands that tap into this heightened weather consciousness will increase promotion conversion, build brand loyalty and drive more sales.
There are some obvious connections such as:
These common connections only scratch the surface; consider the possibilities:
Once marketers have identified essential opportunities to turn cold weather into hard sales, it’s easy optimize program outreach with these three tips.
Ready to be a cold weather brand hero? Learn how The Weather Company can help here.
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