There is no shortage of data for marketers to leverage in building smarter, more effective campaigns. Making sense of all of it is another story! Acting on big data insights is an intense detective assignment, and capitalizing on the opportunity surfaces complex dependencies and operational limitations, which can be difficult for brands to overcome.
The three biggest barriers relate to collecting quality information, learning what events trigger action, and executing on the insights discovered across channels.
We have great news for marketers struggling to address all three of these big challenges. The Weather Company, an IBM Business announced an innovative collaboration with LiveRamp, an Acxiom® company. This partnership will enable marketers to seamlessly integrate Weather’s unique real-time data to drive campaigns across channels, and more easily team audience insights with event triggers. This new capability addresses all three big data obstacles.
A national Quick Serve Restaurant chain put these exciting new capabilities to the test. By serving ads for iced beverages to existing latte customers experiencing warmer-than-normal conditions across channels they exceeded CTR benchmarks by 33%. Imagine what these capabilities could do for your business?
Learn more about how to leverage this for your marketing campaigns.
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