Artificial intelligence brings incredible opportunity for marketers who want to deliver truly personalized experiences at scale, but with great potential comes great responsibility. Knowing and acting upon an individual’s intimate details requires careful consideration. Marketers must adapt to this new reality by re-examining ethics policies to reflect the individual attention that this fast moving technology provides.
To protect brands and consumers, these three guideposts should always stay top of mind.
Explore the ethics surrounding AI further in our latest download, “Ethics in an AI World.”
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