If you’re like legions of The Jetsons fans, you grew up fantasizing about their cartoon version of the future. It turns out, your imagination got an awful lot right. While we don’t see cars flying around every corner, technology has taken on a major role in our home lives.
Homes are not only growing the number of devices used on a daily basis, but the devices themselves are getting smarter. IHS Markit estimates that 165 million smart home devices are now installed worldwide. More incredible than the sheer volume of devices? The pace of adoption. In 2016, 80 million smart home devices were delivered globally – a 64 percent increase from 2015.
Smart home adoption is growing across four key categories:
Find out more about smart home adoption, and the three ways marketers can leverage smart home advances to extend brand relationships.
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