While consumers in many parts of the country are wrapping themselves up in toasty, winter gear, marketers must have their eye on spring planning. Changes in weather conditions are having an increased impact on shopping habits. As Paul Walsh explains, more accurate forecasting and increased smartphone weather access has conditioned shoppers to be extremely weather sensitive.
In Spring Ahead to CPG Sales you can explore:
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Media is where our business started, and what our advertisers have come to rely on. It's our heritage business of ad units and personalized experiences that reach a highly engaged user in a brand-safe environment.
From simple data elements like weather and location, to compound data products like custom audiences, WEATHERfx, and JOURNEYfx, we help marketers more efficiently and effectively target their consumers.