July 11th, 2017 in Pharmaceutical, Technology, Thought Leadership

Reshaping Healthcare Marketing with AI

Healthcare marketers have always operated within a paradox. Consumers’ health care needs are deeply personal, yet data privacy laws restrict marketers from leveraging much of the data collected by AI to facilitate more meaningful connections with consumers. It’s a quandary that has left many consumers feeling disconnected from the brands they rely upon to keep them healthy, fit, and full of energy.

As doctors and patients benefit from faster discoveries and more sophisticated health tools, brands stand to benefit as well from personalized, more authentic customer experiences. This AI revolution can help design treatment plans, manage large amounts of data, provide online consultations, and open up new possibilities for personalization with consumers, including:

  • Enhancing quality of life
  • Quickly and more accurately diagnosing a wide range of ailments
  • Being present when consumers need you most

Explore the ways healthcare brands can benefit from leveraging AI to connect to consumers in our latest download, “Reshaping Healthcare Marketing with AI.”

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