Last winter’s mild temperatures had an impact on ski related revenues, but not as much as you might expect. According to the National Ski Areas Association, despite lower than normal turnout, 53.9 million ski visits still occurred in the 2015/2016 season. Imagine what a more typical winter – like we’re expecting in 2017 – can generate? In Colorado alone ski sports translate into $4.8 billion of economic impact.
Ski enthusiasts represent tremendous opportunity, and not just for mountain resorts. Ski patrons represent significant revenue opportunity for brands of all types.
Marketers can create effective skier campaigns by keeping these tools in mind:
Start skiing your way to sales today!
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