The Marketer's Guide to Managing Climate Change
There is now a 99.9 percent chance that 2015 will be the earth’s warmest year on record. This comes as world leaders have agreed upon a framework from which global economies will work together to help reduce the impact of climate change.
And it comes as the eastern half of the US experiences one of the warmest holiday seasons on record, and retailers are struggling to sell “seasonal” items.
Last week we published a management how-to for marketers, written by our VP of Weather Strategy, Paul Walsh outlining the steps you can take to proactively manage the impact of the increasingly high impact weather on consumers.
You can get the entire report HERE.
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