There is nothing that can put a smile on a child’s face faster than a trip through the fantasy of an amusement park. Cotton candy, fun rides and the constant stimulation of sounds and bright colors are everywhere. Unfortunately, mother nature doesn’t always cooperate and an exciting day can turn into a disappointment when a sudden rain storm, unusually high winds or below normal temperatures threaten operations.
Theme park revenue is highly dependent on the ebbs and flow of the weather. Good weather drives visitors. And poor weather keeps them away. How do theme parks organize to maximize the up times, while minimizing the impact of bad weather? Four elements are essential for these outdoor businesses.
The weather can be a little like a roller coaster – lots of ups and downs, and the occasional unexpected twist. It’s a good thing theme parks have up to the minute weather forecasts to ensure a safe but fun experience for guests. With the proper planning, a day at the park will be a day of thrilling memories.
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