December 21st, 2016 in Retail, Winter

This Holiday Season, Colder Weather Will Boost Retail Sales and Shoppers' Spirits

It’s starting to feel a lot like winter and that spells good news for retailers; explains Paul Walsh, Director of Cognitive Weather Strategy at IBM Global Business Services in this Forbes IBM Voice article.

The National Retail Federation forecasts that holiday shopping will be up 3.6% this year. Paul explains how leveraging local weather context combined with location intelligence and cognitive computing can cement success for brands.

Read the full article here.

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