The use of AI allows marketers to engage individual consumers in ways never before possible. One of the most essential challenges AI solves is the ability to harness the power of big data. In theory, marketers now have all the data they need to reach and serve their customers – consider the billions of tweets, pictures, emails, and website visits that are already generated each day. In reality, however, there are several key challenges standing in the way that AI is positioned to help solve:
Explore the ways that AI is helping marketers overcome big data challenges in our latest download.
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From simple data elements like weather and location, to compound data products like custom audiences and WEATHERfx, we help marketers more efficiently and effectively target their consumers.
Our newest pillar combines media, data, and Watson to deliver desired outcomes. These AI solutions focus on enhancing and optimizing key areas in the marketing lifecycle: creative, planning, bidding, and targeting.