Turning Big Data Into Actionable Insights
We’re excited to announce the launch of a new insights area on our media kit!
These insights showcase how businesses can leverage The Weather Company’s predictive weather and location data assets to better understand their consumers, and how The Weather Company can turn big data into actionable insights for brands.
Here you will find 4 distinct visualizations that show:
Access these insights directly via “Insights” in the menu bar above, or by going to advertising.weather.com/insights.
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Media is where our business started, and what our advertisers have come to rely on. It's our heritage business of ad units and personalized experiences that reach a highly engaged user in a brand-safe environment.
From simple data elements like weather and location, to compound data products like custom audiences and WEATHERfx, we help marketers more efficiently and effectively target their consumers.