“The effect of being constantly connected to weather information has large implications when it comes to knowing what people are doing, how they’re spending their money, and how their health is likely to be impacted,” Walsh says. “To the extent that we can know what’s likely to happen in a hyperlocal area for businesses and consumers, we can see the impact on how spending on healthcare shifts in a unique way. That’s a tremendous change in just a few years, and it will likely influence other marketing categories, such consumer packaged goods, just as significantly.”
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