January 14th, 2016 in Automotive, CPG, Financial/Insurance, Pharmaceutical, Restaurants, Retail, Spring, Video

Your Guide to a Spring Weather Strategy

Weather during the first quarter of 2016 and the start of spring will, once again, have a huge impact on consumer sentiment and buying patterns.

Getting in front of those trends with weather targeted, product-specific advertising should be a key part of every marketers seasonal weather strategy.

The Weather Company’s Business and Weather Expert Paul Walsh breaks it down in the following one-minute video segments:

Insurance 

 

Retail


CPG

 

Pharma

 

Auto

 

QSR

 

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