WEATHERfx is a real-time, event-based targeting solution that enables brands to leverage the powerful connection between weather and emotion to deliver messaging that drives consumer action.
How It Works:
Decisioning Extends Beyond Weather
JOURNEYfx is a location-derived audience targeting solution that uses one of the world’s largest continuous streams of first party location data to find and reach relevant audiences. It leverages people’s real-world behaviors over time to shed light on their wants, needs, preferences, consumption habits, and future activities.
JOURNEYfx goes deeper with data, by telling you:
Additional Audiences & Triggers
We go beyond weather and location and use relevant data sets from 1st and 3rd party sources to create audiences and event-based targeting that help you better connect with your customers. This includes custom analysis for clients looking for business-specific insights.
For more on how Watson Advertising turns big data into actionable insights, visit our Insights page here.