From simple data elements like weather and location, to compound data products like custom audiences, WEATHERfx, and JOURNEYfx, we help marketers more efficiently and effectively target their consumers.



WEATHERfx is a real-time, event-based targeting solution that enables brands to leverage the powerful connection between weather and emotion to deliver messaging that drives consumer action.

How It Works:

  • Interprets and normalizes weather elements, sales, and/or consumer data.
  • Defines condition mixes when weather is most likely to drive behavior.
  • Puts your brand in front of the right people at the right moment.

Decisioning Extends Beyond Weather

  • Because your audience is everywhere, this dynamic targeting can be applied everywhere, on our properties or yours, out-of-home, in-store, and more.


JOURNEYfx is a location-derived audience targeting solution that uses one of the world’s largest continuous streams of first party location data to find and reach relevant audiences. It leverages people’s real-world behaviors over time to shed light on their wants, needs, preferences, consumption habits, and future activities.

JOURNEYfx goes deeper with data, by telling you:

  • Who You Should Target
  • Who Else You Should Target
  • What You Can Learn From Them
  • When You Should Reach Them

Additional Audiences & Triggers

We go beyond weather and location and use relevant data sets from 1st and 3rd party sources to create audiences and event-based targeting that help you better connect with your customers. This includes custom analysis for clients looking for business-specific insights.

For more on how Watson Advertising turns big data into actionable insights, visit our Insights page here.

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