Technology

Our newest pillar combines media, data, and Watson to deliver desired outcomes. These AI solutions focus on enhancing and optimizing key areas in the marketing lifecycle: creative, planning, bidding, and targeting.

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AI Creative

What if you could communicate with your customers on a 1:1 level – seamlessly adapting the creative and messaging based on his or her needs or desires?

Say Hello to IBM Watson Ads.

Watson Ads is advertising technology that enables brands to have intelligent, personalized 1:1 conversations with consumers.

What Does This Mean for You?

Save money and resources manually optimizing creative, drive more meaningful experiences with your customers, and gain valuable audience and product insights that can be used to refine your strategy.

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AI Planning

Marketing professionals are time-starved and inundated with information. It is estimated that 70% of an organization’s data goes unused.

IBM Marketing Planner with Lucy

IBM Marketing Planner with Lucy is an AI planning console that centralizes an organization’s 1st and 3rd party information and enables users to quickly access relevant information to inform research, segmentation, and planning functions.

What Does This Mean for You?

Save time and money, and drive ROI by enabling users to quickly identify and take action against relevant information.

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AI Targeting

As consumer behavior continues to shift, marketers are having a hard time keeping up. In fact, less than half of marketers feel confident that their organization understands the customer journey.

IBM Audience Targeting

IBM Audience Targeting helps brands better understand their customers and ensures they don’t bid too much (or too little) to reach them by using neural networks to predicatively target at the user level.

What Does This Mean for You?

De-risk your decisions on who to target, and drive more profitable campaigns.

 

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AI Bidding

It is estimated that the average trader spends 50 hours per week per campaign4 optimizing campaigns due to a lack of customizable solutions.

IBM Bidding Optimization

IBM Bidding Optimization leverages deep learning with neural networks to optimize bidding based on desired outcomes. It can be used in concert with a brand or agency’s own stack and solves for the fact that today’s solutions still require a high degree of manual optimization.

What Does This Mean for You?

Drive performance and reduce cost per acquisition.

 

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