All Display Specs

Web Display

Web display units enable brands to serve IAB Standard Display ads on weather.com that give brands a solid footing in their overall paid media strategy.


THIRD PARTY: Serve and Track

Med Rect Half Page Leaderboard Super Leaderboard
Ad Size 300x250 300x600 728x90 970x90
File Size 40k 50k 40k 60k


THIRD PARTY : Serve and Track
HTML5 accepted through 3rd party tags only for banners.

  • Initial Load: 200k
  • Polite Load: 400k
  • HTTP Requests: 15
  • Number of Connections: Web-4 | Mobile-3 | Site-served-3
  • Time to Visual Start: 0.8 secs
  • Visual Animation Length: 15 secs
  • Fallback Image Size: 50k
  • Weather.com follows IAB Standards and LEAN Ad Guidelines. Please check our Ad Guidelines for more information.
  • Agency-built HTML5 creative must be 3rd party served; HTML5 executions built by our Creative Lab must be site-served.