As a leading upscale hotel brand, Crowne Plaza Hotels & Resorts understands how weather can impact travel. They also recognize Watson Advertising’s scale as a top 10 digital travel property. So the brand leveraged Watson Advertising’s location data to target Business Travelers when they checked the forecast. High impact Branded Backgrounds and a travel sponsorship engaged business travelers, while messaging touted the hotel’s luxury accommodations and highlighted location-specific amenities.
How do we know the campaign was a success? Check out these results:
landing page clicks
(+4x the Google Rich Media Display Benchmark)
From simple data elements like weather and location, to compound data products like custom audiences and WEATHERfx, we help marketers more efficiently and effectively target their consumers.
Media is where our business started, and what our advertisers have come to rely on. It's our heritage business of ad units and personalized experiences that reach a highly engaged user in a brand-safe environment.