Crowne Plaza

As a leading upscale hotel brand, Crowne Plaza Hotels & Resorts understands how weather can impact travel. They also recognize The Weather Company’s scale as a top 10 digital travel property. So the brand leveraged JOURNEYfx to target Business Travelers when they checked the forecast. High impact Branded Backgrounds and a travel sponsorship engaged business travelers, while messaging touted the hotel’s luxury accommodations and highlighted location-specific amenities.