Global Outdoor Retailer
Attention shoppers: no matter the weather, this retailer’s classic styles, outdoor gear, and expert advice keep people moving through changing environments.
With products for every season, a leading global clothing and outdoor gear brand was looking to build retention among current customers, and reach previous customers who may not have shopped with them recently. They turned to The Weather Company to launch a Spring/Summer display and video advertising campaign focused on outdoor apparel, to remind current and potential customers that their products are a perfect fit for any weather condition.
Using WEATHERfx triggers including “sudden change in temperature” and “outdoor activity,” which connected specific outdoor apparel products to relevant weather conditions, the brand targeted consumers as soon as the first “spring feel” hit, getting them ready to be outside and enjoy outdoor activities.
From simple data elements like weather and location, to compound data products like custom audiences and WEATHERfx, we help marketers more efficiently and effectively target their consumers.
Media is where our business started, and what our advertisers have come to rely on. It's our heritage business of ad units and personalized experiences that reach a highly engaged user in a brand-safe environment.