Every holiday season, consumers are lured to brick and mortar stores for huge sales and mega deals. So what do you do if you’re purely a digital play? You get smarter with your approach.
Google Play, the entertainment marketplace, had three goals during the holiday season: stay top of mind with Android users, expand its reach and encourage downloads. Watson Advertising offered a sound approach that was sure to break through during the typical holiday noise.
The mobile campaign featured high-impact Branded Backgrounds to increase awareness whenever users checked the weather. WEATHERfx targeting ensured that consumers engaged with relevant creative and messaging that synced perfectly with their current local weather conditions.
Media is where our business started, and what our advertisers have come to rely on. It's our heritage business of ad units and personalized experiences that reach a highly engaged user in a brand-safe environment.
From simple data elements like weather and location, to compound data products like custom audiences and WEATHERfx, we help marketers more efficiently and effectively target their consumers.