Leading Casual Dining Chain

When a leading casual dining chain wanted to target core guests with strong value promotions during lunch and dinner, drive brand reconsideration through maximum visibility, and speak to the right customers, in the right place, at the right time, it turned to The Weather Company to reach relevant consumers.

Leveraging our award winning branded backgrounds and custom creative in store locators, we promoted the brand’s new menu specials during key dining windows. Current and potential customers were effectively targeted with The Weather Company’s 1st-party behavioral targeting platform, JOURNEYfx, and the campaign also included an attribution study to measure in-store visits.

The right combination of high impact creative, JOURNEYfx targeting, and store locators led to success. The campaign resulted in:

~50K

incremental in-store visits

31

more efficient cost per visit than category benchmarks

+80

above the brand’s CTR benchmarks

80

of exposed users visited the brand’s restaurants within 12 days