National Home Improvement Retailer

To capitalize on the impact of weather on product sales, identify optimal times to serve weather-based messaging, and improve campaign performance and efficiency, The Weather Company and a national home improvement retailer came together for a first-of-its-kind 4-year partnership, leveraging custom data analysis in conjunction with the retailer’s proprietary sales data.

The Weather Company onboarded and analyzed the home improvement retailer’s sales data, and made recommendations on when advertising should be served based on weather impact. In turn, WEATHERfx triggers were used not just to deliver media, but also as part of seasonal planning by recommending specific products to advertise each quarter.

The partnership consistently exceeded the retailer’s benchmark across all elements of each campaign, and the 2014-2015 partnership resulted in a 59% improvement year-over-year.

2014-2015 year-over-year highlights include:

+420

CTR

desktop banner ads

+54

CTR

WEATHERfx 300×600 banners

+1299

CTR

animated desktop branded background takeovers

+2376

CTR

desktop branded backgrounds

+35

CTR

mobile branded backgrounds

+368

CTR

in-store foot traffic

(10.81% sales lift)