It’s no secret that weather impacts symptoms of many medical conditions. Allergies, flu, cold, cough…the list goes on. To help provide timely relief to consumers—not to mention benefit from the trending increase in health care spending—Walgreens collaborated with Watson Advertising.
Knowing that consumers use weather information to manage treatment of medical conditions, the brand took advantage of our WEATHERfx & native solutions to reach & engage consumers when & where symptoms were flaring up or prescriptions were most likely to be filled.
Media is where our business started, and what our advertisers have come to rely on. It's our heritage business of ad units and personalized experiences that reach a highly engaged user in a brand-safe environment.
From simple data elements like weather and location, to compound data products like custom audiences and WEATHERfx, we help marketers more efficiently and effectively target their consumers.