There’s safe, and then there’s Subaru safe. As a leading safety vehicle brand with a lifetime commitment to protecting drivers through industry-leading safety innovations, Subaru approached The Weather Company looking to reinforce their commitment to safety on the road, especially during challenging weather conditions.
To provide drivers with information and help keep them safe on the road through all weather conditions, Subaru created a Driving Difficulty Index (DDI) Commuter Forecast Tool: a new map layer that displayed on The Weather Company’s interactive maps across mobile, tablet, and desktop. Since drivers often feel most vulnerable during severe weather, Subaru was able to reach them as they looked to The Weather Channel’s digital platforms for information, comfort, and safety during severe weather.
Subaru’s mission was further amplified through native stories content sponsorships, custom adaptor creative, and co-branded banners, resulting in impressive engagement on web and mobile – when it mattered most.