Big Data Challenges
Between digital devices, sensors, social media, and your enterprise, there is more data being created than ever before – but key challenges are keeping you from leveraging this data:
Introducing Watson Advertising
A scaled, cognitive, and open ecosystem designed to solve today’s data challenges and power more confident decisions.
Watson Advertising is uniquely able to help marketers solve today’s big data challenges because it offers solutions that are scaled, cognitive, and open.
These three layers, when taken together, enable marketers to better understand, anticipate, and respond to the needs of customers – ultimately driving better business results, like:
Source: Success stories from participating clients and agencies