Between digital devices, sensors, social media, and your enterprise, there is more data being created than ever before – but key challenges are keeping you from leveraging this data:
A scaled, cognitive, and open ecosystem designed to solve today’s data challenges and power more confident decisions.
Watson Advertising is uniquely able to help marketers solve today’s big data challenges because it offers solutions that are scaled, cognitive, and open.
- Scaled. We serve a quarter of a billion users each month, and our solutions can be used on our channels or yours.
- Cognitive. We are powered by Watson – the most formidable AI technology on the planet.
- Open. We enable you to do what you want with your data and leverage our data and insights everywhere.
These three layers, when taken together, enable marketers to better understand, anticipate, and respond to the needs of customers – ultimately driving better business results, like:
- 7x faster campaign deployment
- 75% reduction in external vendor costs
- 148 hours per user per year in savings
- CPA reduced from $100 to $20
- 2x increase in leads generated
Source: Success stories from participating clients and agencies