Que the Jaws theme.
It’s coming… an ill-timed winter storm that will snarl airports and roadways on one of the busiest travel days of the year.
For travelers it almost couldn’t be worse timing.
For retailers and marketers, however, the timing almost couldn’t be better.
By the time we get to Black Friday and the balance of the first official shopping weekend of the holiday season, weather conditions will be almost perfect for shopping — cold, but not too cold, mainly dry and, perhaps in some of the major northeast / Midwest markets, a nice coating of mood snow.
For this key weekend at least, it’s “beginning to look a lot like Christmas.”
As we noted in our Forecast Factor First Look at holiday on October 8th, this holiday season will likely trend milder and less “polar-vortexy” than last year.
Despite the early (and beneficial!) taste of winter we experienced in mid-November, that trend is is still on track.
In fact, the mid-range weather forecast guidance is showing a decidedly milder view for the week following Thanksgiving.
If you’d like to get a copy of our most recent holiday outlook you can get one by registering HERE. We’ll be updating the forecast on December 10th to cover the weather impact during the final 2 weeks of the holiday shopping season. Stay tuned for details.