Predictive analytics is changing the advertising game. Now, a trusted industry resource is leveraging The Weather Company’s data to predict market trends.

Business Insider recently analyzed foot traffic to help calm retailers’ fears about Amazon’s drone strategy. Using data from The Weather Company covering more than 3 million Walmart and Target visitors, they found that these retailers’ extensive networks of stores put them in a better position than Amazon to go all in on drone delivery.

Check out the full article here to learn more about the quality and value of The Weather Company’s location data in the marketplace.

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