If you’re like legions of The Jetsons fans, you grew up fantasizing about their cartoon version of the future. It turns out, your imagination got an awful lot right. While we don’t see cars flying around every corner, technology has taken on a major role in our home lives.
Homes are not only growing the number of devices used on a daily basis, but the devices themselves are getting smarter. IHS Markit estimates that 165 million smart home devices are now installed worldwide. More incredible than the sheer volume of devices? The pace of adoption. In 2016, 80 million smart home devices were delivered globally – a 64 percent increase from 2015.
Smart home adoption is growing across four key categories:
- Health & Wellness: Health and wellness smart home devices are life savers – literally – encompassing everything from glucose monitoring to sleep support.
- Home Automation and Convenience: IBM Watson is powering Whirlpool washing machines that “talk” to a dryer, letting it know what type of load to expect and automating the perfect settings.
- Energy and Cost Management: Devices, such as the Nest Thermostat, allow residents to set the temperature in their homes from remote locations.
- Safety and Security: Smart garage door monitors allow consumers to check whether they left their garage doors open, and close them remotely from their smart phones.
Find out more about smart home adoption, and the three ways marketers can leverage smart home advances to extend brand relationships.