The weather at the Super Bowl 50 in the San Francisco Bay Area this year will undoubtedly affect the overall experience at the game and this impact will most likely be positive as the region isn’t known for extreme hot or cold temperatures, but rather consistently cool conditions.
The attendees, the performance of players on both teams, the sales of retailers, TV ratings and advertising revenues, as well as the energy usage at the stadium and in the greater region are all elements of the event that will all be directly affected by the weather.
Learn about the potential impact the weather will have on the Super Bowl this year to properly prepare your organization accordingly.
Increased Retail and Restaurant Sales
Sales at bars, restaurants, hotels and retail stores reached approximately $14 million during the last Super Bowl in Phoenix, Arizona. According to Forbes, the Super Bowl was estimated to reach 184 million Americans projected to spend more than $14 billion on products and services related to the game.
According to a study of 12,205 respondents conducted by The Weather Company, cool and breezy weather, the type of conditions expected at this year’s Super Bowl, can trigger consumers to think about a “fresh start” and focus on a self improvement mindset, paired with more healthy foods that complement fitness activities.
Retailers and quick-serve and casual restaurants (QSR’s) should market around the Super Bowl with the above themes and the cool weather of the Bay Area in mind, as well as promote the following types of products to make the most of this major sales opportunity this year:
• Healthy snacks (nuts, granola, trail mix)
• Water and sports drinks
• Fresh produce
• Snack bars
Continued Impact on Energy Usage
Data collected from past Super Bowls illustrated that each event actually reduced electricity usage in homes regardless of the weather as most are focused on watching the game from one room at their own house or visiting a restaurant, bar or a friend’s house to partake. This greatly reduces the use of other appliances and electronics during the game, thus saving electricity.
According to the study by Outlier, the reduction in energy usage decreases American’s overall energy bills by $3.1 million due to the event.
At the same time, the 2012 Super Bowl in Indianapolis, used approximately 15,000 megawatt-hours of electricity, enough to power about 1,400 average U.S. homes in a year, illustrating that the city where the event takes place usually sees the negative consequences from an energy consumption perspective.
The weather’s impact on energy usage during the Super Bowl comes down to providing necessary heating or cooling to attendees, staff and players to help counteract the conditions on the day of the event, which can be the most costly and use up the most energy.
Energy consumption rises to an all time high when accounting for extreme hot or cold temperatures, but luckily the Bay Area is known for moderate temperatures that likely won’t require a drastic response one way or the other when it comes to heating or cooling the stadium.
It is expected that the toll of the energy consumption at this year’s Super Bowl will be similar to years prior, but luckily Levi’s Stadium is one of the newest stadiums in the NFL and also received LEED Gold certification, a high ranking on this green building rating system.
The certification illustrates that the site was developed sustainably, is focused on water and energy efficiency and follows best practices in recycling across their facilities.
To align your organization with the green practices of Levi’s Stadium when counteracting the weather, regardless of your location, adopt eco-friendly practices like using a ceiling fan or adding necessary insulation when it’s hot or only heating rooms in use or keeping your furnace clean and unblocked when it’s too cold.