Gartner predicts that by 2019, 75% of analytics solutions will incorporate 10 or more exogenous data sources from second-party partners or third-party providers.

So it’s no surprise that one of the fastest growing trends in retail today isn’t a new accessory, but a “data mashup” – combining, correlating and analyzing various data sources like sales data, trend predictions and social data.  Powerful insights can be gleaned from this data triangulation.

The Weather Company’s very own Paul Walsh discusses how forward-thinking retailers are successfully using different data sets, including weather data to inform their strategy.

Read the complete post on IBM’s blog here.

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