While consumers in many parts of the country are wrapping themselves up in toasty, winter gear, marketers must have their eye on spring planning. Changes in weather conditions are having an increased impact on shopping habits. As Paul Walsh explains, more accurate forecasting and increased smartphone weather access has conditioned shoppers to be extremely weather sensitive.
In Spring Ahead to CPG Sales you can explore:
- A 5-step action plan for maximizing your spring campaigns
- A look ahead at spring weather expectations
- Detailed spring trend forecasts for personal care products and food & beverage categories
Get your copy of the eBook to learn important spring planning tips!