Daylight savings will end this year on Sunday, November 1st, but what does this mean for advertisers interested in aligning their messaging to the weather?
It’s been widely established that daylight savings impacts your health since it affects your sleep cycle, which presents an opportunity for sleep and health related brands to align the right messaging with this time change.But for every other advertiser, the short answer is that the impact of daylight savings on marketing is probably more related to the seasonal and weather changes rather than the time change itself.
The more daylight could cause more people to be out and about, benefiting brick and mortar retailers and even impact restaurant sales. While less daylight benefits online businesses like e-commerce brands and online streaming services like Amazon and Netflix, since people are more likely to stay home when it’s dark out.
Seasonality sells.Align your advertising to the weather conditions associated with daylight savings starting and ending to continue to see results.