The Weather Company announced today the launch of the first cognitive ads for the auto industry. Toyota and The Weather Company have teamed up on a new Watson Ads experience to introduce the Prius Prime, on The Weather Channel App and on weather.com.
Watson Ads are an industry-first cognitive ad format that enables consumers to organically connect with brands, and allows marketers to have a personalized, one-to-one conversation with their audiences at scale. The cognitive ad format combines machine learning, natural language understanding, and integrated dialogue tools designed to deliver a personalized user experience.
Through Watson Ads, Toyota is harnessing the power of AI to engage and educate consumers about Prius Prime – addressing consumer questions, sharing new car information, and guiding decision making during the purchase consideration stage.
To find out more about this exciting partnership, read the full press release here.