Goose Island’s brewpub on Clybourn Avenue in Chicago’s Lincoln Park
(Credit: Kerri Pang/

By leveraging Icebreaker Studios, The Weather Company’s branded content team, we created Journey of the Hop, which tells the story of one of Goose Island brewery’s most important ingredients: the hop. Using stunning video, feature articles, promoted posts on social media, and dynamic, native ads, Journey of the Hop told the compelling story of the Goose Island hop farm in Elk Mountain, Idaho.

Click here to learn more about our ENGAGEfx advertising solution and how The Weather Company, an IBM Business can create more relevance and engagement with your brand.

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