Advertising Age recently released their list of the 10 best branded content partnerships of 2016, and The Weather Channel’s partnership with Chicago-based brewery Goose Island was recognized at #7!
Goose Island’s brewpub on Clybourn Avenue in Chicago’s Lincoln Park
(Credit: Kerri Pang/weather.com)
By leveraging Icebreaker Studios, The Weather Company’s branded content team, we created Journey of the Hop, which tells the story of one of Goose Island brewery’s most important ingredients: the hop. Using stunning video, feature articles, promoted posts on social media, and dynamic, native ads, Journey of the Hop told the compelling story of the Goose Island hop farm in Elk Mountain, Idaho.
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