Yesterday, The Weather Company announced the renewal of its collaboration with GSK Consumer Healthcare and PHD Media Worldwide. As part of this continued partnership, The Weather Company has introduced an enhanced Allergy Tracker, including increased personalization capabilities to help consumers stay one step ahead of their allergies this season.

Seasonal allergies are unique to each person, and this updated Allergy Tracker delivers a personalized experience so the most essential information for managing allergies is easy to find. This includes current weather conditions, hyper-local allergy reports, expanded forecasts, editorial content, and more.

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