We’re excited to announced that The Weather Company, an IBM Business, in partnership with Goose Island Brewery, has been recognized by the Internet Advertising Competition (IAC) as “Best Beverage Online Campaign.”

The “Journey of the Hop” dynamic branded content experience between The Weather Company and Goose Island Brewery was developed to capture new drinkers on the craft beer scene. The branded experience highlighted the importance of weather conditions in Goose Island’s hop growth cycle, and transported audiences from their favorite devices to Elk Mountain Farm, where weather conditions are ripe for growing hops.

The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible for creating work, and showcasing the award-winning Internet advertising.

View the full list of 2017 IAC Award winners here.

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