The weather is playing a more pervasive role in people’s everyday lives. As the weather starts to become more erratic, with sudden snowstorms or unlikely heat waves, people are turning to weather apps to get their dose of information.
Why? Because the weather forecast affects what we wear, which shoes we put on, how we drive, our mood, and more. It affects our daily lives and how we interact with the world. For marketers, this means a whole new world of possibilities.
Brands of all types can take advantage of utilizing weather apps as an effective advertising platform. It doesn’t matter whether your business is big or small — all businesses can position their brand alongside the weather for maximum effect.
Watch this video where Brian Solis talks with Paul Walsh about how brands are just beginning to understand the enormity of Big Data and how The Weather Channel has been using this information in their marketing for years.