We’re proud to announce that The Weather Company’s partnership with GSK and PHD on the Theraflu Cold & Flu Tracker was shortlisted for a 2017 Cannes Lions award in the Media category!

In 2016, the US Theraflu team partnered with The Weather Company on a next generation digital experience, using Weather, Location, and Sentiment data to power better, faster connections with consumers.

We worked with SickWeather to monitor millions of real-time social conversations and generate actionable sentiment data. The Weather Company then mapped that sentiment data at the local level, and powered the seasonal Theraflu cold and flu tracker across a variety of touchpoints – when consumers checked the weather, when they went to Theraflu.com, and when they visited their favorite retailer’s site.

Weather conditions that trigger colds and flu also trigger ads. For Theraflu, that means they could adapt media buying to reflect real-time incidents, eliminating guess work, optimizing messaging, and reducing media waste, allowing them to reach consumers more effectively.

Congratulations to the teams at GSK, PHD, and The Weather Company on this great accomplishment.

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