Watson Ads, the industry-first solution from The Weather Company that learns and interacts with consumers through advertising, has been recognized as a finalized in the Artificial Intelligence category of the 2017 MediaPost OMMA Awards, honoring creativity in online advertising.
Marketers have long sought more personalized interactions with their consumers. Watson Ads are an industry-first cognitive ad format that enables consumers to organically connect with brands, and allows marketers to have a personalized, one-to-one conversation with their audiences at scale. When viewing a Watson Ad, a consumer can ask Watson questions via voice or text about the product or offering, and Watson’s machine learning and natural language capabilities allow it to provide accurate responses.
This is the first year of campaigns for Watson Ads. The first campaign, featuring Campbell’s Soup, launched in October 2016. We have since launched a total of seven campaigns with brands including Country Crock, Theraflu, Swanson, Hellmann’s, and Flonase, with the most recent campaign featuring Toyota’s Prius Prime.
MediaPost OMMA Awards winners will be announced on September 25th during Advertising Week NYC. Congratulations to the Watson Ads team on this great accomplishment!
About The OMMA Awards
For over 10 years, The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. MediaPost has always been at the forefront of covering the digital space and recognizing excellence in digital marketing.
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