IBM Watson Advertising and data marketer Jivox have teamed up to create and deliver contextual ads that change with the weather in real-time.

This new data collaboration with Jivox, a personalized digital marketing technology leader, will integrate Watson Advertising’s WEATHERfx data into the Jivox IQ platform, which powers dynamic content optimization.

“Today’s consumer is inundated with hundreds of marketing messages each day, most of which are unrelated to their next action or purchase potential,” said Diaz Nesamoney, Founder and CEO, Jivox. “Now, brands have the capability to combine Watson Advertising’s weather data with other first-party, third-party, and contextual data to activate accurate and meaningful messaging in real-time. In addition, CPG brands will benefit from having data that does not rely on individual first-party data, which can be hard to obtain.”

Read more about this new data collaboration via the Jivox press release or on Adweek.com.

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