What do Gregory, Jupiter and Maya have in common? Not only are they among the 2016-2017 Winter Storm names just announced, they represent a unique marketing opportunity. In 2012 The Weather Channel started naming winter storms. The movement was born out of desire to efficiently communicate winter storms with impacted communities. In the winter seasons since, storm names have taken over the airwaves and social streams across the nation. This year’s names were selected in coordination with Bozeman High School’s Latin class and you can see what each means here.
As marketers winter storms offer more than playful names. They offer tremendous opportunity. Here are four ways you can bring profit to stormy weather.
1. Ready yourself for purchase spikes. From batteries to snacks, purchases across a variety of segments spikes when severe weather strikes. By monitoring local weather forecasts your business can capitalize on consumer preparation by running promotions, increasing inventory and having staff on hand to assist.