How does it work?
Target your community
Reach consumers in your community with trusted first-party location and audience data.
Select your package
Build a customized plan to reach your customers when they are making daily planning decisions.
Build your ad
Advertise with a brand you love, and that people trust.
Local Weather. Local Audience.
Nothing is more local than the weather. It’s an essential element that helps us plan every day. And now there’s a new way for small and medium-sized businesses to harness the influence of our weather on everyday lives.
Frequently Asked Questions
Where will my ad run?
Ads placed via our self service platform will run on Watson Advertising owned sites and apps, as well as sites where we distribute our weather in a branded environment. Examples include Weather.com, The Weather Channel app, Wunderground.com, etc.
I would like to run my ads across all U.S. regions.
The self service platform is intended to help local advertisers precisely target their ads to distinct geographies. For local advertising questions, please call 1-855-599-8896.
What targeting options are available?
We have the following ZIP code radius options available: 2, 5, 10, 15, 20, 25, 30, 40, 50, 60, 70, and 75 miles.
How soon will my ads go live?
Ads will go live in one business day. Ads that are purchased on a weekend will go live the first business day following that weekend.
Why does it take one business day for my ads to go live?
Advertising is important to your business so Watson Advertising is committed to providing the best advertising experience. Each campaign is reviewed by one of our expert advertising specialists to ensure everything looks good. We are working to expedite turn around times in the future
How long will my ad run?
Campaign dates can be selected based on your objectives and goals.
What are the creative specs?
Our platforms support the following ad sizes:
- Mobile: 300×250, 320×50
- Web: 300×250, 300×50, 728×90, 300×600
- Tablet: 728×90
What if I do not have an ad creative?
The platform includes a custom ad engine which provides a turnkey solution to build an ad in 30 seconds in over 100 variations of style, color, and context
What if I want to run an existing ad creative?
If you already have ad creative the platform provides an easy feature to simply upload your existing creative for your campaign
What if I have questions about advertising on Watson Advertising Properties?
Please contact 1-855-599-8896 with any local advertising questions.
Are impressions guaranteed for my campaign?
Due to fluctuations in site traffic we can not guarantee that your campaign will deliver in full. However, we will make every effort possible to ensure full delivery. If we are unable to deliver you will be given the option of extending your campaign or getting a credit for the additional impressions.