WEATHERfx is a real-time, event-based targeting solution that enables brands to leverage the powerful connection between weather and emotion to deliver messaging that can drive consumer action.
- **NEW** WEATHERfx + Watson Health: WEATHERfx , now enhanced with Watson Health data, to help you hone in on weather that can exacerbate specific health conditions.
- **NEW** WEATHERfx Enhanced Product Triggers: WEATHERfx, now combined with leading retail sales data to help you take action when weather conditions are likely to impact demand.
How It Works:
- Interprets and normalizes weather elements and sales, health, and/or consumer data.
- Defines condition mixes when weather is most likely to drive behavior.
- Puts your brand in front of the right people at the right moment.
Decisioning Extends Beyond Weather
- Because your audience is everywhere, this dynamic targeting can be applied everywhere, on our properties or yours, out-of-home, in-store, and more.