WEATHERfx is our flagship weather solution, offering real-time, event-based targeting that enables brands to leverage the powerful connection between weather and emotion to delivery messaging that can drive consumer action. WEATHERfx interprets and normalizes weather elements, sales, and/or consumer data, defines the condition mixes when weather is most likely to drive behavior, putting the most relevant brands in front of the right people at the right moment.
- WEATHERfx Footfall with Watson: WEATHERfx Footfall with Watson is a combination of the powerful weather-based targeting of WEATHERfx with MetroPulse – a treasure trove of hyper-local data that ingests what is happening on a block-by-block basis in real time through its proprietary geo-spatial and temporal platform – as well as AI that can create precise signals that could better predict consumers’ propensity to buy in-store. WEATHERfx Footfall with Watson creates targetable segments that are curated specifically for each brand and store location, ensuring that the advertiser’s message resonates with the people most likely to shop in-store AND at the nearest location.
- WEATHERfx Health with Watson: WEATHERfx Health with Watson triggers combine Watson Advertising’s WEATHERfx solution (which helps predict when weather conditions may exacerbate particular health conditions) and Watson Health’s privacy-compliant database of Truven MarketScan information (the largest proprietary patient-level data assets available) to improve the efficacy and precision of various WEATHERfx triggers in the health and wellness space.
- WEATHERfx Enhanced Product Triggers: Watson Advertising’s powerful WEATHERfx triggers, now augmented with leading retail sales data, are available to help you take action when weather conditions are likely to impact demand.
How WEATHERfx Works:
- Interprets and normalizes weather elements and sales, health, and/or consumer data.
- Defines condition mixes when weather is most likely to drive behavior.
- Puts your brand in front of the right people at the right moment.
Decisioning Extends Beyond Weather
- Because your audience is everywhere, this dynamic targeting can be applied everywhere, on our properties or yours, out-of-home, in-store, and more.