WEATHERfx is a real-time, event-based targeting solution that enables brands to leverage the powerful connection between weather and emotion to deliver messaging that drives consumer action.
How It Works:
- Interprets and normalizes weather elements, sales, and/or consumer data.
- Defines condition mixes when weather is most likely to drive behavior.
- Puts your brand in front of the right people at the right moment.
Decisioning Extends Beyond Weather
- Because your audience is everywhere, this dynamic targeting can be applied everywhere, on our properties or yours, out-of-home, in-store, and more.