All Display Specs

Dynamic Creative

Standard ads don’t always offer the impact needed to drive your creative message. Our custom units give you that ability to stand out and be seen, including:

  • In-Banner Video
  • Vertical Video
  • Video Galleries
  • Swipe/Gesture
  • Billboards
  • Expandable Ads
  • Dynamic Weather
  • Locators

HTML/MP4 Video


  • Initial File Load: 200kb
  • Host-Initiated Subload: 1mb
  • Host-Initiated Video: 1mb
  • User-Initiated File Load: 2.2mb
  • Video Frame Rate: 30fps
  • Video Bitrate: 800kbps
  • Audio Bitrate: 128kbps
  • Video Duration: 15 secs
  • Video Codecs: h264


THIRD PARTY: Serve and Track
HTML5 accepted through 3rd party tags only for banners.

  • Initial Load: 200k
  • Polite Load: 400k
  • HTTP Requests: 15
  • Time to Visual Start: 0.8 secs
  • Visual Animation Length: 15 secs
  • Fallback Image Size: 50k
  • Number of Connections: Web-4 | Mobile-3 | Site-served-3

Available Sizes

Table showing information about possible ad configurations
Web Mobile Web Mobile App
300x600 300x250 320x100
300x250 320x50 320x50
728x90 300x250 (Snapshots & Flip Cards)
970x250 300x480 (Snapshots Only)
  • Sound must be user initiated.
  • Video controls must be clearly visible.
  • If expandable, there must be a clear close button in the upper right-hand corner.
  • Expansion must be user initiated on click or tap.


  • follows IAB Standards and LEAN Ad Guidelines. Please check our Ad Guidelines for more information.
  • Agency-built HTML5 creative must be 3rd party served; HTML5 executions built by our Creative Lab can be Site-Served Direct, or on Programmatic Guaranteed lines and Preferred Deals.
  • A clear close button is required in the upper-right corner of any expandable banner.
  • Expandable banners may only expand left and down from the Top 300 Ad Slot on Desktop Web, and Full-Screen on Mobile.
  • Expandable creative must spawn from the Top 300 position on Desktop Web, and a leave-behind is required.
  • All Floating ads are reviewed by Weather’s Compliance team.
  • Expandable banners must expand full screen on Mobile App.
  • Auto-Expansion, Auto-Sound and Interstitials are not supported on our properties.
  • Site-Served Dynamic Creative must be developed by the Creative Lab. Minimum Spend + Timing must adhere to Lab Guidelines.