All Display Specs

Mobile App Display

Millions of people check the weather on their smartphones and tablets every day. Our Mobile App Display ads ensure your brand will be there when it counts.

TABLET APP BANNERS: GIF, JPG, PNG

THIRD PARTY: Serve and Track
If utilizing DoubleClick Campaign Manager (DMC) tags, Internal Redirect tag types are required for all placements.

Table showing information about possible ad configurations
Med Rect Leaderboard
Ad Size 300x250 728x90
Retina/HD Size 600x500 1456x180
File Size 60k 60k

MOBILE APP BANNERS: GIF, JPG, PNG

THIRD PARTY: Serve and Track
If utilizing DoubleClick Campaign Manager (DMC) tags, Internal Redirect tag types are required for all placements.

Table showing information about possible ad configurations
Med Rect Small Rect Tall Phone Banner
Ad Size 300x250 320x50 320x100
Retina/HD Size 600x500 640x100 640x200
File Size 60k 40k 50k

HTML5

THIRD PARTY: Serve and Track
HTML5 accepted through 3rd party tags only for banners.

  • Initial Load: 200k
  • Polite Load: 400k
  • HTTP Requests: 15
  • Time to Visual Start: 0.8 secs
  • Visual Animation Length: 15 secs
  • Fallback Image Size: 50k
  • Number of Connections: Web-4 | Mobile-3 | Site-served-3
  • Weather.com follows IAB Standards and LEAN Ad Guidelines. Please check our Ad Guidelines for more information.
  • Agency-built HTML5 creative must be 3rd party served; HTML5 executions built by our Creative Lab can be Site-Served Direct, or on Programmatic Guaranteed lines and Preferred Deals.
  • Retina/HD size is required.
  • Animation should be limited to 4 frames as a best practice.
  • On Mobile, 320×50 displays on smaller Android screens. Please submit BOTH sizes for each line.