All Display Specs

Mobile Web Display

Our Mobile website is just as useful as our app, yet offers content our app doesn’t. For brands, that means the added flexibility of serving ads in the browser.

GIF, JPG, PNG

THIRD PARTY: Serve and Track
If utilizing DoubleClick Campaign Manager (DMC) tags, Internal Redirect tag types are required for all placements.

Table showing information about possible ad configurations
Med Rect Leaderboard
Ad Size 300x250 320x50
Retina/HD Size 600x500 640x100
File Size 60k 40k

HTML5

THIRD PARTY: Serve and Track
If utilizing DoubleClick Campaign Manager (DMC) tags, Internal Redirect tag types are required for all placements.
HTML5 accepted through 3rd party tags only for banners.

  • Initial Load: 200k
  • Polite Load: 400k
  • HTTP Requests: 15
  • Time to Visual Start: 0.8 secs
  • Visual Animation Length: 15 secs
  • Fallback Image Size: 50k
  • Number of Connections: Web-4 | Mobile-3 | Site-served-3
  • Weather.com follows IAB Standards and LEAN Ad Guidelines. Please check our Ad Guidelines for more information.
  • Agency-built HTML5 creative must be 3rd party served; HTML5 executions built by our Creative Lab can be Site-Served Direct, or on Programmatic Guaranteed lines and Preferred Deals.
  • Retina/HD size is required.
  • Animation should be limited to 4 frames as a best practice.
  • Creatives are supported in phone’s stock browser only (i.e. iOS Safari)
  • Creative must support portrait and landscape view.